“We don’t have a choice on whether we do social media, the question is how well we do it” – Eric Qualman

Marketing, Social Media, Media Strategy

Media Implementation

Why is social media important? Social Media allows you to reach, nurture, and engage with your target audience — no matter their location. When a business uses social media to connect with its audience, it generates brand awareness, leads, sales, and revenue.

Social media is about conversations, community, connecting with the audience and building relationships. It is not just a broadcast channel or a sales and marketing tool. Authenticity, honesty, and open dialogue are key. Social media not only allows you to hear what people say about you but enables you to respond.

The true strength of social media is influence. Social media offers an avenue for companies to not only engage with customers but also influence them with the correct content which assists them with making an informed decision. The effect of social media does not stop online.

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Our packages are tailored according to your brand’s objectives, and our campaigns are then optimised to meet those objectives. We will offer you the whole solution from strategy, to content creation, right through to detailed reporting. Social media marketing is a powerful way for businesses of all sizes to reach prospects and customers. Your customers are already interacting with brands through social media, and if you are not speaking directly to your audience through social platforms like Facebook, Twitter, Instagram, and Pinterest, you’re missing out! Great marketing on social media can bring remarkable success to your business, creating devoted brand advocates and even driving leads and sales.

At Calida Marketing, we know how to tell a great story visually and how to pitch a brand’s persona to each of your target markets. Calida Marketing will empower you to connect with your target audience and communicate the ethos and personality of your brand.

We understand the ins and outs of Social Media advertising for Businesses and can set up your profile to make maximum impact. We set up campaigns that are best positioned to fulfill your immediate objectives.


Content Creation

Social Media Planning

Social Media Paid Advertising

Community Management

Social Media Growth

Social Media Reporting

Event Coverage

Online Reputation Management

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