Google Ads Advertising is Google’s online advertising program that runs on a platform that uses a pay-per-click (PPC) system. With this form of marketing, you pay every time a visitor clicks on your advertisement. It enables you to create online ads that are displayed in Google’s search results; reaching an ideal audience with a high probability of interest in your products and services through the right use of keywords.
GOOGLE PAID MEDIA
“Nothing BIG will happen in your life until you build off of the many SMALL things.” - John Paul Aguiar
Google Paid Media
This data-driven approach to advertising allows us to track the online behavior of your consumers, providing insight into their online performance. It also reveals the holistic appeal of specific products, customer satisfaction, potentially profitable but overlooked demographics, your competitor’s PPC tactics and more.
Digital marketing is all about reaching potential customers in the right place with the right message at the right time. Using an advertising platform can help you to achieve this, but it can also be a huge waste of money if your campaign is using irrelevant keywords or reaching the wrong audience.
The good news is that if you’ve been thinking about launching a Google ads campaign, you’ve come to the right place.
Let’s dive on in and take a closer look at the benefits of using Google ads to bring in more traffic.
At its most basic level, launching a Google Adwords campaign is an effective way to drive traffic from the search engine through to your website.
It can also play a vital role in increasing the reach of your marketing campaign, especially if it’s a short-term marketing campaign as opposed to a long-term one, where SEO and other digital marketing technologies can also play a part.
If your target audience can’t find your website, they’re not going to buy from your business. That’s why many businesses turn to Google ads.
They know that the powerful advertising platform will allow them to pay to climb to the top of search engine results pages (SERPs) for selected keywords.
This can be valuable for brand awareness and is a particularly common approach for e-commerce stores, who can bid on keywords related to the products they stock and use it as an ongoing source of leads and sales.
E-commerce businesses can even run Google Shopping ads to reach people who are already looking to make a purchase.